Mary Kay is launching its largest consumer campaign across 40 markets, using creators, social media and live events to reach a new generation.

Sephora's U.S. TikTok Shop pilot begins September 19 with creator-led launches, monthly limited drops and a permanent Sephora Collection storefront.

Angels Among Us will follow Victoria's Secret's open casting process in a YouTube series leading into the October 18 fashion show in Los Angeles.

Alix Earle's new Netflix series turns the creator's carefully casual online persona into an eight-episode test of influencer fame on television.

UGG is placing PinkPantheress and Rowan Blanchard at the center of its Fall 2026 ‘Born to Feel’ campaign, extending the brand’s connection to music and youth style.

Kate Spade New York has introduced Tyla as a global brand ambassador in a fall campaign that pairs music, personality and the label’s playful city style.

Spotify and Depop are pairing six artist-curated closet drops with playlists, testing how fashion resale can deepen the connection between musicians and fans.

A new TikTok partnership with Korea’s intellectual-property protection agency aims to speed counterfeit enforcement and support K-beauty and other exporters.

TikTok BeautyFest brings Australian beauty creators, brands and fans together at Sydney’s Hordern Pavilion on August 29.