A new TikTok partnership with Korea’s intellectual-property protection agency aims to speed counterfeit enforcement and support K-beauty and other exporters.

TikTok BeautyFest brings Australian beauty creators, brands and fans together at Sydney’s Hordern Pavilion on August 29.

Aryna Sabalenka has become Moroccanoil's global ambassador, linking elite tennis, beauty content and athlete-led brand storytelling.

Miley Cyrus is leading Maybelline’s beauty campaign, reimagining the brand’s famous jingle while tying music, makeup and self-expression together.

Clarins has named Zhang Ziyi the global spokesperson for Clarins Precious, pairing one of China’s most internationally recognized screen stars with the company’s premium skin-care line. The appointment was announced in Paris and positions the actress, director and producer at the center of a beauty campaign intended to travel across markets rather than remain tied to one country. The company said Zhang will represent the line’s emphasis on authentic beauty, innovation and cra

Ice Spice has moved into fragrance with In Ha Mood, her first perfume and a new collaboration with Revlon. The eau de parfum launched online on August 19 and is scheduled to arrive in Ulta Beauty stores on August 23, turning a familiar song title and catchphrase from the rapper’s career into a consumer brand designed for a much wider beauty audience. The launch is notable for more than celebrity name recognition. Revlon introduced the product through a social-first campaign t

A new Olive Young-curated K-beauty assortment reaches more than 500 Sephora locations and Sephora.com beginning August 20.