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Good American Invited Creators to a Pop-Up. The Invitation Became the Problem
Good American’s New York pop-up drew creator backlash after an invitation was understood as exclusive access. The real failure was expectation setting.
3 min read
Hannah Kosh Is Turning “Internet Historian” Into a Weekly Show. The Timing Says a Lot About Creator Careers
Hannah Kosh launches Oh My Kosh on October 28 through the TikTok Podcast Network and iHeartPodcasts, expanding internet commentary into a weekly show.
3 min read
Half of Influencer Shoppers Regret a Purchase. Trust Is Still Rising Anyway
A new survey finds younger adults trust creators, yet half of influencer-driven buyers regret a purchase. Disclosure is the gap audiences notice most.
3 min read
“Anti-Blush” Went Viral Overnight. The Creator-Credit Fight Came Right Behind It
The viral anti-blush technique has pushed brown blush back into the spotlight and revived a bigger debate about who gets credit when beauty ideas spread.
3 min read
A Creator Says 12 Meta Ads Used Her Face Without Permission. The Warning Is Bigger Than One Lawsuit
A creator alleges that a supplement company reused four videos in at least 12 Meta ads. The case is a warning about consent, licensing and creator control.
3 min read
Lisa Rinna’s Giant Hat Feather Hit an Influencer in the Face. The Clip Was Too Perfect
Kate Bartlett caught the moment Lisa Rinna’s enormous hat feather swept across her face at the Victoria’s Secret Fashion Show, then turned it into comedy.
3 min read
The “No Influencers” Sign Is Spreading. Hotels and Restaurants Have Had Enough
Hotels, restaurants and beauty businesses are tightening photo rules as creator shoots disrupt guests, staff and spaces built for service, not studios.
3 min read
Deinfluencing Was Supposed to Make Us Buy Less. It Became a Better Sales Pitch
Deinfluencing promises honest advice about what not to buy. Research shows candor can build trust and redirect spending instead of stopping it.
3 min read
People Trust Humans Using AI More Than AI Influencers. That 10-Point Gap Changes Everything
New research finds audiences respond more positively to human creators using AI than fully virtual influencers. Authenticity still has measurable value.
3 min read
TikTok Is Turning Creators Into TV Stars. These New Mini-Dramas Could Change the Feed
TikTok and Made By Us Studios are launching vertical dramas with Hannah Stocking and Adam Rose. The deal could reshape creator careers and the feed.
3 min read
Turkey Just Locked Under-15s Out of Social Media. Influencers Should Pay Attention Too
Turkey’s under-15 social media restrictions bring age checks and private-by-default teen accounts. Creators and platforms now face a new reality.
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LTK Can Now Draft the Caption and Tag the Products. The Creator Still Owns the Risk
LTK’s new Auto-Draft feature uses Apple Intelligence to suggest captions and product tags, but creators still control the post and its disclosure duties.
3 min read
A Free Lipstick Is Still a Brand Relationship. The Tiny Disclosure Influencers Keep Getting Wrong
Free products, discounts and family ties can trigger influencer disclosure duties. Here is why #ad must be clear, close to the endorsement and hard to miss.
3 min read
When an Influencer Disappears, Why Can It Feel Like a Friend Left Without Saying Goodbye?
A creator going offline can trigger real disappointment in people they never met. Parasocial bonds explain the feeling without making it foolish or fake.
3 min read
The Perfect 5 A.M. Routine Is Back. Here Is Why We Cannot Stop Watching It
Morning routine videos turn ordinary habits into aspiration, intimacy and comparison. Here is why they pull viewers in and what the polished edit leaves out.
3 min read
Why Top Creators Are Taking Fewer Brand Deals, Even as Influencer Money Keeps Growing
Leading creators are cutting one-off sponsorships for longer partnerships, product influence and equity. Here is what the shift means for audiences and brands.
3 min read
Steph Hui’s Miu Miu Day Shows How Creators Became Fashion Week’s New Front Row
Steph Hui’s Miu Miu appearance shows how creators now translate runway styling for millions of followers before the clothes ever reach stores.
3 min read
De-Influencing Was Supposed to Stop Us Buying. It Became a New Way to Sell
De-influencing promised honest advice and fewer bad purchases. New research shows why criticism can build creator trust and make later recommendations more persuasive.
3 min read
TikTok Is Mixing Creator Posts With AI Ads. Approval Is the Line Creators Need to Watch
TikTok is combining creator posts, advertiser assets and AI-generated material in new ad tools. Creators should understand authorization, disclosure and usage terms.
3 min read
Random Posts Are Losing to Episodes. YouTube Just Made the Shift Official
YouTube Shorts Series lets creators group vertical videos into seasons and episodes. The feature could change how audiences discover and finish stories.
3 min read
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