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How Influencer Brand Deals Really Work: Contracts, Usage Rights and Disclosure
Influencer brand deals involve more than a fee for one post. This guide explains deliverables, exclusivity, usage rights, approvals and advertising disclosures.
3 min read


Converse Pulls Karina Campaign Image After Racist-Imagery Backlash
Converse removed a campaign image featuring aespa's Karina and apologized after critics said its composition evoked racist imagery.
3 min read


Nara Smith's Bobbie Campaign Turns 'Perfect Mom' Pressure Into Satire
Nara Smith and infant-formula brand Bobbie are using a satirical campaign to challenge online expectations of perfect parenting and infant feeding.
3 min read


Olivia Jade and Reformation Turn an Old Scandal Into a New Fashion Campaign
Olivia Jade fronts Reformation's self-aware Good Sport campaign, including a $128 College Crew whose net proceeds will support YES Scholars.
3 min read


Ms. Rachel Matches Macklemore's $1 Million Palestine Aid Pledge
Children's creator Ms. Rachel said she would match Macklemore's $1 million pledge to Palestinian aid groups and urged other celebrities to contribute.
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MONAT Influencer Posts From Parliament House Spark New Endorsement Questions
MONAT representatives' posts from an industry showcase at Australia's Parliament House have renewed scrutiny of influencer claims and implied endorsement.
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CFDA Chief Steven Kolb Takes Leave After Viral NYFW Protest Clash
CFDA chief Steven Kolb has apologized and taken leave after video showed him physically restraining PETA protesters at a New York Fashion Week show.
3 min read


Squirmy and Grubs Announce Their First Baby After a Long IVF Journey
Hannah and Shane Burcaw, known online as Squirmy and Grubs, say they are expecting their first child in January after years of fertility treatment.
3 min read


Fashion’s Instagram Strategy Is Getting Less Polished—and More Personal
Fashion creators and brands are rethinking the highly polished Instagram aesthetic that once defined the platform. The emerging approach puts more weight on candid Stories, behind-the-scenes process and direct interaction than on a perfectly coordinated profile grid. It is not a rejection of...
3 min read
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