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TikTok and Korea’s IP Agency Target Counterfeits Across Beauty and Commerce
A new TikTok partnership with Korea’s intellectual-property protection agency aims to speed counterfeit enforcement and support K-beauty and other exporters.
3 min read


TikTok BeautyFest Turns Sydney’s Hordern Pavilion Into a Live Creator Marketplace
TikTok BeautyFest brings Australian beauty creators, brands and fans together at Sydney’s Hordern Pavilion on August 29.
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Aryna Sabalenka Joins Moroccanoil as Beauty Brands Move Deeper Into Women’s Sports
Aryna Sabalenka has become Moroccanoil's global ambassador, linking elite tennis, beauty content and athlete-led brand storytelling.
3 min read


Miley Cyrus Gives Maybelline’s Famous Jingle a New Voice
Miley Cyrus is leading Maybelline’s beauty campaign, reimagining the brand’s famous jingle while tying music, makeup and self-expression together.
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Zhang Ziyi Becomes the Global Face of Clarins Precious
Clarins has named Zhang Ziyi the global spokesperson for Clarins Precious, pairing one of China’s most internationally recognized screen stars with the company’s premium skin-care line. The appointment was announced in Paris and positions the actress, director and producer at the center of a beauty campaign intended to travel across markets rather than remain tied to one country. The company said Zhang will represent the line’s emphasis on authentic beauty, innovation and cra
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Ice Spice Enters Beauty With Her Debut Fragrance, In Ha Mood
Ice Spice has moved into fragrance with In Ha Mood, her first perfume and a new collaboration with Revlon. The eau de parfum launched online on August 19 and is scheduled to arrive in Ulta Beauty stores on August 23, turning a familiar song title and catchphrase from the rapper’s career into a consumer brand designed for a much wider beauty audience. The launch is notable for more than celebrity name recognition. Revlon introduced the product through a social-first campaign t
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Sephora’s Olive Young Launch Brings 19 K-Beauty Brands to U.S. Stores
A new Olive Young-curated K-beauty assortment reaches more than 500 Sephora locations and Sephora.com beginning August 20.
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Influencer Undergoes Breast Augmentation After Rebuilding Life Following Devastating Facial Procedure
05 April 2026 A Brazilian influencer has drawn attention after undergoing breast augmentation surgery following a long and painful journey to recover from a severely botched facial procedure that once altered her life dramatically. Juliana Oliveira, known online as Juju do Pix, recently had the procedure performed by the same surgeon who previously reconstructed her face after it was damaged in an earlier cosmetic incident. Her earlier experience involved a procedure in which
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Pageant Contestant Turns On-Stage Wardrobe Mishap Into a Viral Moment of Composure and Confidence
27 March 2026 Kamolwan Chanago. Viral Press On a stage designed for perfection, where every smile is practiced and every step rehearsed, even the smallest misstep can feel amplified. But sometimes, it is not perfection that defines a moment, it is how quickly someone recovers when it disappears. That is exactly what happened when a young contestant at the Miss Grand Thailand pageant found herself at the centre of an unexpected and very human moment. Kamolwan Chanago, an 18 ye
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Madeleine White Says She Would Get Cosmetic Surgery Again Without Hesitation
15 March 2026 In a digital world where beauty is constantly analyzed, questioned and compared, influencer Madeleine White is choosing transparency over perfection. With millions of followers watching her every move, she has openly shared her experience with cosmetic surgery, not as a secret transformation but as a personal decision she stands by without regret. White, a fashion and lifestyle creator with a massive online presence, recently revisited a procedure she underwent
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Jordan James Parke’s Final Chapter Was Marked by Warnings About His Plastic Surgery Addiction
27 February 2026 Jordan James Parke on 'Botched'. E! Jordan James Parke, the British influencer and reality TV figure known to many as the “Lip King,” lived a life defined by dramatic transformation and public fascination with extreme beauty standards. Parke, who spent years documenting his pursuit of an exaggerated aesthetic through cosmetic procedures, died on February 18 at the age of 34 after being found unconscious in London’s Canary Wharf district, and authorities belie
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Influencer Loses Thousands of Followers After Filter Glitch Exposes Reality Behind Online Beauty
18 February 2026 In the carefully curated world of social media, where perfection is often just a filter away, a single technical glitch was enough to unravel an entire digital persona. A Chinese beauty influencer recently found herself at the center of a viral moment after a brief malfunction during a livestream revealed a side of her that audiences were not used to seeing. What followed was not just a shift in perception, but a dramatic reaction that highlighted the fragile
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Mikayla Nogueira Cuts Her Hair and Cuts Through the Noise in a Bold New Reintroduction
18 November 2025 Stefanie Keenan/Getty Images for Anastasia Beverly Hills/Mikayla Nogueira/Instagram Beauty influencer Mikayla Nogueira made waves across social media when she unveiled a jet-black bob haircut on November 17, a stark departure from her signature long golden-brown locks and a declaration that she’s ready to reclaim the narrative of her own identity. In the revealing TikTok video that accompanied the reveal, the 27-year-old creator looked directly into the camer
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She built a clever AI mirror for men who told her she wasn’t pretty
7 November 2025 Mary Southworth, @hr.honey on social media claps back at trolls calling her “unattractive.” @hr.honey_ / X When one social media creator recently spoke out on her feed about “pretty privilege,” the wave of criticism she faced from men dismissing her claim to those bluntly telling her she was unattractive set off a whole new chapter in her online narrative. Instead of absorbing the comments or ignoring the trolls, she flipped the script and turned the digital s
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Beauty Bargains: Why New Yorkers Are Flying to South Korea
18 September 2025 Y. Lee before (left) and after one of her Korean getaways, during which she underwent numerous non-invasive procedures....
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Jessi Ngatikaura confidently rebuts plastic surgery speculation after revealing her subtle under-eye ‘skin pinch’ procedure
16 August 2025 Jessi Ngaitkaura. Credit : Jessi Draper Ngatikaura/Instagram Jessi Ngatikaura best known from The Secret Lives of Mormon...
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Beauty Influencer Kaycee Ogle Shaves Off Her Eyebrows in Bold Test of Confidence
15 June 2025 Kaycee Ogle. Credit : Kaycee Ogle When beauty influencer Kaycee Ogle, known online as @bishuwish, eyed up that razor and...
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Addison Rae Goes Makeup-Free on Press Tour, Redefining Pop Star Authenticity
29 June 2025 Mike Coppola/Getty Images for MTV Addison Rae stepped off the private jet at her latest press stop and left the glam squad...
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Alix Earle Embraces DIY Glam at the 2025 American Music Awards
May 27 2025 Photography: Alix Earle In a bold move that underscores her authenticity and relatability, TikTok sensation Alix Earle took...
2 min read


103-Year-Old Influencer Joan Patridge Shares Her Timeless Beauty Secrets and Embraces Newfound Fame
29 May 2025 103 year old Joan Partridge from Redditch applying makeup in a TikTok tutorial at her care home. Emma Trimble / SWNS Joan...
2 min read
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