Luxury Influencer Becca Bloom's 4:30 AM Breakfast of Bird’s Spit, Caviar and Coco for Breakfast

31 October 2025

Becca Bloom, the Instagram and TikTok creator known for her #RichTok lifestyle, recently shared a behind-the-scenes video of her early-morning routine which starts at 4:30 a.m. and includes a lavish breakfast of bird’s-nest (often called bird’s spit), gold sturgeon caviar, Hokkaido scallops, chicken sticky rice in tea leaves, seafood dumplings and coconut water straight from the fruit.

In the video, set in her luxe kitchen with tiered bamboo steamers and a chef on hand, Bloom says she begins her day by sipping bird’s-nest a delicacy made from swiftlet saliva in a Halloween-themed pumpkin bowl. She then moves on to the rest of the spread, all timed to the early hour of her daily cycle and shot in pajamas from her summer holiday wardrobe. She jokes the apple garnish is their attempt to “hate doctors” but it’s mostly tongue-in-cheek, underscoring how every element of the meal is styled and symbolic.

Bloom’s routine draws attention not only because of the uncommon ingredients but because of the broader lifestyle framing. On #RichTok the message is very clear: extreme morning routines, exclusive food items and early start times signal elite energy, discipline and uniqueness. By waking at 4:30 a.m. and choosing rare ingredients, Bloom reinforces a brand identity built on rarity and extravagance. Commentary under her clip ranged from fascination “what the hell is bird spit?” to disbelief over the early hour.

What stands out is how food functioned not just as nutrition but as performance. The video is partially practical (breakfast indeed) but mostly symbolic. The camera lingers on the glistening gold caviar, the steaming scallops, the pristine apple and then the bird’s‐nest bowl. Each item plays into the narrative of excess and curated rarity. The inclusion of bird’s-nest is especially provocative; while it is a respected delicacy in some Asian cultures, many Western viewers found it odd or shocking. That tension between admiration and critique may be precisely the point.

For Bloom the choice of bird’s-nest might carry cultural nuance: in some traditions it is prized for health benefits and rarity. On her part, she tags #AsianCuisine and #BreakfastIdeas, aligning the meal with both exoticism and trend-consciousness. But within her luxury milieu the effect is to amplify difference: this is a breakfast few can replicate, an experience catered and curated.

The broader context is social media and influencer culture where morning routines have become genre. One scrolls past coffee rituals, workout vlogs and skewers of “how I start my day.” Bloom is doing that genre but elevated into hyper-luxury territory. The mention that her fridge is “filled with coconuts because they’re in season” underlines that nothing about the routine is incidental; it is all part of the show.

Critics might argue that the routine is ostentatious or detached from ordinary experience. Others see it as aspirational or performative. Either way it underscores how influencers build brand via daily structure. Bloom’s early wake up, rare ingredients and stylised filming all reinforce a narrative of discipline, exclusivity and access. For followers, the attraction may lie in vicarious indulgence, escapism or the illusion of lifestyle upgrade.

There is also commentary to be made about cultural appropriation and display of “exotic” foods for spectacle. The bird’s-nest ingredient, while culturally significant in some regions, becomes here part of luxury spectacle. The balancing act between elite lifestyle branding and cultural sensitivity is subtle but present. The segment also raises questions about authenticity: is the breakfast genuinely about nutrition or purely about image? Bloom appears to lean toward the latter, given the styling, timing and emphasis on rarity.

Yet in her world this routine does more than feed the body it feeds the brand. On a platform where every detail is content, Bloom’s breakfast video becomes both product and narrative. The early hour becomes part of heroism, the rare foods become status symbols, the video becomes icon of her persona. For followers, it offers a feast of visuals, but also a standard of performance.

In the end the meal is a statement: that mornings can be extravagant, that food can be theatre, that luxury can be routine. For those watching, it invites reflection: is this aspirational or alienating? Is it lifestyle or showcase? Either way it captures the moment in influencer culture where breakfast is no longer just breakfast it is branding, story and spectacle.