‘RichTok’ Star Becca Bloom Opens Up About Her and Husband’s Unconventional Relationship Rules

04 November 2025

Becca Bloom and David Pownall. Credit : Rebecca Bloom/Instagram

Influencer Becca Bloom known in the online luxury-lifestyle world as the reigning queen of RichTok has allowed followers a rare peek into the unique set of rules she and her husband, David Pownall, live by in their marriage. The 27-year-old creator and Pownall, who tied the knot in August 2025 in an opulent Lake Como ceremony, shared their relationship framework in a candid Instagram video posted November 3. Among their guidelines are the firm rule that they never speak negatively about one another in public and the commitment that once a week Pownall will dedicate an hour straight to complimenting Bloom.

In the video Bloom explained that if she has something to say about her husband she will “say it to his face,” emphasising direct and private communication in lieu of airing grievances in front of others. Pownall added that the hour-long weekly compliment session emerges from his belief that Bloom deserves attention and affirmation because her time and energy are precious.

On the financial front their arrangement drew attention as well. Bloom explained she has her own independent income as a creator and investor, yet Pownall takes responsibility for funding their lifestyle, paying for everything, and managing their long-term investments. Bloom handles short-term investments and their real-estate portfolio. Pownall described Bloom’s love language as gift-giving and commits to presenting her with a weekly gift because “she is a star.”

While the rules may seem luxurious and even performative, Bloom framed them as intentional choices made to support what she refers to as a high-performance partnership. Their wedding weekend, though lavish, faced a downpour that shifted the reception into a glass marquee, cancelled planned ballet dancers and moved fireworks indoors. Bloom reflected on the moment they still danced in the rain, calling it “the time of our lives.”

The public reaction to their open display of relationship rules has been mixed. Some followers cited the framework as aspirational highlighting clear communication and intentional gratitude. Others criticised it as overly scripted or emblematic of a performative lifestyle, especially given the couple’s public persona rooted in luxury, status and visibility. The notion of an influencer openly dictating the rhythm, flow and terms of a relationship provokes questions about authenticity, power dynamics and what it means to cast intimacy as brand.

Critics argue that by framing their rules as essential to success, Bloom and Pownall may elevate expectation and pressure especially for viewers who internalise the influencers’ lifestyle as something to emulate. On the other hand, supporters say the couple is simply transparent about their priorities and not prescribing the same to others. Bloom clarified her view by saying: “This is what works for us.”

The announcement also feeds into broader conversations about wealth and relationships in the influencer era. The RichTok sub-culture where creators document lavish meals, early-morning routines and luxury homes often presents not just products but packages of life. In this ecosystem the personal becomes content and relationship rules can become narrative. Bloom and Pownall’s video is one such package: a peek behind the curtain that also serves as branding.

For viewers the allure is twofold: the romance, ritual and the rarefied setting of Bloom’s world, and the rules themselves a set of visible protocols promising structure in a world of uncertainty. Whether the rules serve as genuine tools for partnership or simply as content fodder is part of the fascination. The couple’s openness about rules like “no public negativity” or “hour of compliments weekly” invites reflection on what boundaries, rituals and investments sustain a relationship in real life or at least in the life documented online.

Ultimately Bloom’s public articulation of these rules offers a mirror: on one side the real choices a couple makes, and on the other the public theatre of influencer life. Her discussion does more than entertain it asks viewers to examine how much of what we see online is lifestyle, strategy or narrative. It rewards curiosity but also invites scrutiny.

Testimonials, applause, critiques all are part of a moment where relationship content is currency. Bloom’s rules may not serve everyone yet they are branded for her audience. And as the couple remains under the influencer gaze the rules are both lived and posted, both privacy and spectacle transforming together.