Aurora Griffo issues apology following viral bakery feud

13 October 2025

Aurora Griffo and Jenna Leurquin. Credit : glamoramaaaa/TikTok; jlpatisserie/TikTok

TikTok food influencer Aurora Griffo, better known by her handle Glamorama, has formally apologized after a public back-and-forth with Scottsdale bakery JL Patisserie over her critical review of its offerings. A few days earlier she posted a video in which she called the bakery’s pistachio pastry “fake” in flavor and challenged the quality and pricing of its coffee, quiche, and other items. In response, the bakery’s CEO Jenna Leurquin published a video alleging that Griffo had once requested a collaboration in which she would give positive coverage in exchange for free food.

Griffo denied the blackmail claim and shared screenshots of direct messages in which she explained that her intent was always to deliver an honest review, regardless of whether the collaboration had proceeded. Still, she recognized the tone of her original phrasing was problematic. In her apology she said she regretted using language like “fake ingredients” without fully considering the possibility that her impression could be wrong. She noted that the bakery does use real ingredients, and said she should have been more thoughtful in her critique.

She emphasized that her visit to the bakery was not contingent on any agreement and insisted that she paid for her order just as any customer would. She wrote that her goal was never to attack, but to share her experience and impressions. She also acknowledged that given how the situation unfolded, it might have looked like spite or entitlement and she expressed regret for any harm or offense caused. As part of her apology, she removed her earlier posts about the bakery and affirmed her respect for small businesses and the labor that goes into making their products.

Leurquin, for her part, clarified that her video was not meant to single out Griffo by name but rather to raise awareness about the negative impact of influencer behavior on small businesses, especially around tactics that resemble coercion or bullying. She said her intention was to defend her bakery, her team, and the integrity of her craft without calling for public shaming.

This episode has sparked broader conversation about the ethics of influencer reviews and the balance of power between content creators and local businesses. The case is often framed as a test of how critical commentary is delivered, how much accountability influencers owe to their subjects, and how public pushback can reshape digital reputations. In Griffo’s apology she appears to lean toward humility and reflection rather than defensiveness, acknowledging that influence comes with responsibility.