Alix Earle Hints at a Fallout With Alex Cooper as She Teases "I Have So Much Information"

2 August 2025

Alix Earle reignited swirling rumors of a fallout with Alex Cooper on August 1 when she left a cryptic and tantalizing comment on TikTok “How much time do you have?” after suggesting that her astrology app told her “I can start s— today” and teasing she has “so much information” to share. The subtle but loaded move amplified online speculation over her abrupt departure from Cooper’s Unwell Network earlier this year.

Their once-powerful influencer alliance began in August 2023 when Alex Cooper signed a then‑relatively unknown Alix Earle to the newly launched Unwell Network as host of her podcast Hot Mess. The show generated instant buzz, briefly topping Spotify’s podcast charts and positioned Earle as a rising digital talent.

Rumors of tension first emerged in February 2025 after Earle declined to attend Unwell’s official Super Bowl party in New Orleans, instead posting backstage footage of her time with friends and boyfriend NFL player Braxton Berrios. Within days Unwell announced it was dropping Hot Mess, renouncing all rights to the show, and pulling advertising support via SiriusXM.

Despite the tepid explanation offered, Cooper publicly denied any fallout implications, stating on TikTok that “Alix not being able to podcast has nothing to do with Unwell. I don’t know why she can’t or what’s going on,” while also confirming Earle retained all intellectual property.

In May, Earle acknowledged to the Wall Street Journal that the situation had been behind-the-scenes “a little bit of a hot mess,” but she added that “there are plans to bring things back,” hinting at a reboot in a different form.

But it was her latest TikTok that suggested more than procedural drama. Peering from a parked truck, she said “My Co‑Star told me that I can start s— today. Let’s go get ‘em.” When prompted by a fan to “tell us what happened with Alex Cooper,” she replied plainly, “How much time do you have?”

Those two words, blunt and unfiltered, fueled speculation that the rift goes deeper than a dropped show. What started as a professional hiccup may now be personal fallout playing out on the internet.

Fans quickly erupted across Twitter X, TikTok, and Reddit, splitting into Team Earle or reluctant Team Cooper. Some praised Alix for owning her narrative. Others warned against airing grievances publicly calling the move attention-seeking, messy, and characteristic of influencer culture’s penchant for sensationalism.

At 24, Earle is among the fastest-growing TikTok stars, known for candid “get ready with me” videos and her viral influence on beauty and wellness products—the so-called “Alix Earle effect.” Her sudden independence post-Unwell saw her pivot to vlogs on YouTube, brand deals like SipMargs, and appearances in Sports Illustrated Swimsuit Issue and in Dancing with the Stars Season 34

Alex Cooper, 30, on the other hand, retains control of the Call Her Daddy empire—a media brand valued at over $100 million and expanded into ventures like Unwell Hydration and a Hulu docuseries Call Her Alex. But controversies with collaborators highlight the challenge she faces balancing empire-building with founder-friend loyalty.

Media insiders suggest that the split may have begun with strategic differences. Some say Earle’s father and manager disagreed with Unwell’s vision for Hot Mess, leading to proposals for autonomy. Unwell representatives declined to comment beyond public TikTok clarifications. Gossip of pitched projects, rebranding, and behind-the-scenes disagreement remains unconfirmed.

For Earle, the most recent TikTok may serve as a declaration of creative control. She seemed empowered by her astrology-guided cues but whether this is performative or strategic remains unclear. Her fanbase, already attuned to her lifestyle as much as her drama, responded with fervor. Some shared videos claiming to decode every shade thrown; others posted emotional responses about women standing up for themselves in a cutthroat space.

Both creators have weathered public remarks before Cooper while battling Spotify's exodus stories, and Earle amid speculation around her choice of partners and brand transitions. But this conflict has become peerless in online drama since Hot Mess ended, as it emerged between two rising names in the influencer economy.

Win or fail, both appear to be intensifying their independent trajectories. Earle has promised a refresh for Hot Mess this summer, hinting her return will have “Hot Mess Summer” energy; Cooper remains behind Call Her Daddy’s streaming and branding dominance.

What makes this clash compelling is what it represents: unglamorous influence at play. In a world where digital creators often share everything, little, or selectively, this story may be about power, partnerships, ambition, and emotional loyalty in an industry that never sleeps.

Whether Earle eventually speaks in full or the moment fades into Footnotes of Kittenish influencer feuds, her TikTok on August 1 may signal the first public glimpse into what influencers were unlikely to air before: personal complications in a business relationship that once seemed symbiotic. It may also be the beginning of an era where built-in shady commentary and strategic teasing become part of personal branding.

For now, Alix appears ready to reclaim her narrative on her own terms feeding glimpses of tension and possibility into her content, reshaping her future on her own timeline.