Taiwanese beauty influencer Liz Lin Ruoyu is mourned globally after her untimely passing at 36 and remembered as a friend, creative soul, and gentle spirit

12 August 2025

The sudden news of Liz Lin Ruoyu’s passing at age 36 sent ripples across social media and the beauty community when her husband, Ken, shared a heartfelt tribute on her Instagram account on August 10. He described her as a beacon of warmth, a girl with "a smile, sunshine and love." His poignant words revealed her quantum of care she never considered herself an "influencer" but instead embraced her followers as friends, responding to every message with sincerity and gratitude. Liz had started creating content in 2012, and by the time of her death she had amassed over 144,000 Instagram followers and a similar following on Facebook, all drawn to her gentle energy, signature aesthetic, and personal touch.

Her last recorded post appeared on June 3, featuring her trying on sunglasses during a casual shopping outing an unfiltered snapshot of her everyday style and vibrant personality. That simple video now takes on deeper resonance, representing the approachable connection she cultivated with her audience.

Following the announcement, tributes flowed from friends and fellow creators. Style influencer Nancy Tsai, a friend of 15 years, posted a collection of snapshots from their travels through Singapore, Los Angeles, and Tokyo, weaving stories of laughter and shared birthdays that mirror the rich bond they maintained over time.

Her message "We have so many memories worth smiling together" capture the joy and love they shared. Similarly, Hannah Yang, another creative collaborator, expressed deep longing with a simple but heartfelt note: “Still miss you so much.” The outpouring revealed not just the sorrow felt by those who knew her, but also the impact of her kindness on a broader creative community.

Beyond her social media presence, Liz had quietly ventured into music, releasing her debut single Mist in 2022. The song showcased another side of her artistry and broadened her reach without ever obscuring her gentle persona.

Throughout her career, Liz rejected influencer clichés. She turned away from curated perfection and embraced authenticity. Her content was a mosaic of beauty tips, fashion choices, and lifestyle reflections all rendered with a humility and care that endeared her to a generation navigating both real-world and online landscapes. She championed seeing beauty in the small, treating animals with respect, and bringing creativity into everyday life. These lasting values became part of her legacy, preserved by fans and friends alike.

Although the cause of her death has not been publicly disclosed, the fragility of her passing has sparked reflections on the unseen emotional costs of digital connection. Her husband’s decision to keep her Instagram active ensures that the space she cultivated remains a living tribute a place where her creative journey, gentle spirit, and relationships continue.

As news travels outward from Taiwan to international circles, Liz’s memory serves as an invitation to pause and reflect on authenticity in a world that often rewards noise and spectacle. Her legacy is that of someone who used beauty as language, connection as purpose, and social media as friendship’s canvas.

In the wake of her passing, we are reminded of the quiet power of being present, of showing up as ourselves, and of the subtle imprint of kindness. Liz Lin Ruoyu’s life and work spoke of care not just for appearance but for souls. It’s a reminder that in an age of fleeting trends, what endures is the warmth we leave behind.