Mexican Influencer Valeria Marquez Fatally Shot During TikTok Livestream; Authorities Suspect Contract Killing

15 May 2025

Instagram @valeriamarquez

Valeria Marquez, a 23-year-old Mexican beauty influencer, was tragically shot and killed on May 13 while livestreaming from her salon, Blossom Beauty Lounge, in Jalisco. The incident, captured during a TikTok broadcast, has prompted authorities to investigate the possibility of a contract killing.

According to prosecutors, two men arrived at Marquez's salon, with one posing as a delivery person bearing an expensive gift. After confirming her presence, they returned shortly thereafter, and one of the men entered the salon and fatally shot Marquez. The methodical nature of the attack has led investigators to suspect the involvement of hired assassins.

Marquez had a significant online presence, boasting over 149,000 followers on Instagram and more than 114,000 on TikTok. Her sudden death has sent shockwaves through her fanbase and the broader community, with many expressing grief and calling for justice.

In a related development, authorities are examining potential connections between Marquez's murder and another homicide that occurred hours earlier in the same area, where two men on a motorcycle killed a former congressman. Investigators are exploring whether these incidents are linked, possibly indicating a broader pattern of targeted killings.

The tragic death of Valeria Marquez underscores the growing concerns over the safety of social media influencers and the alarming trend of violence being broadcasted live on digital platforms. As investigations continue, the community mourns the loss of a young woman whose life was cut short in a horrifying public act.