Becca Bloom shows off her extravagant Valentine’s Day roses and the lavish life behind the viral moment

13 February 2026

Becca Bloom. Credit : Becca Bloom/TikTok

Becca Bloom, the so-called queen of RichTok, sparked a frenzy on social media recently when she revealed the massive box of salmon-pink roses she received from her husband for Valentine’s Day, a lavish gesture that perfectly encapsulates her online persona and the luxurious life she shares with her millions of followers. The 27-year-old influencer, whose real name is Rebecca Ma, posted a video to TikTok on February 12 showing herself beaming as she held a stunning floral display 250 roses arranged in an elegant box that retails for about $2,199 from luxury florist Venus et Fleur a gift she clearly adored and proudly presented to her audience. The moment quickly turned into one of the most talked-about Valentine’s Day posts of the year, combining the internet’s fascination with opulence and the power of influencer culture.

Bloom has carved out a niche as a lifestyle and luxury content creator on TikTok, where she documents her upscale life, designer gifts, vacations and romantic moments with her husband, software engineer David Pownall. The couple’s relationship has unfolded in the public eye, culminating in a fairytale wedding in Lake Como, Italy, last August that was widely shared online and followed by a remarkable rise in Bloom’s social media influence. Fans have come to expect glimpses into her extravagant experiences, and the floral gift was no exception — a visually impressive symbol of affection that both reflected her personal brand and delighted her community of followers.

In the Valentine’s Day video, Bloom looked radiant as she held up the enormous box of roses for the camera, captioning it simply with a heartfelt Happy Valentine’s Day! <3. The arrangement itself is known in luxury floral circles as one of the grandest available, with hundreds of perfectly preserved roses arranged to create a truly eye-catching bouquet that feels more like a piece of art than a standard gift. It was clear from Bloom’s expression that the gesture meant a great deal to her, and her fans responded with a flood of reactions ranging from admiration for the blooms to playful awe at the price tag attached to them.

This isn’t the first time Bloom has shared high-end gifts from Pownall. In January, to celebrate their sixth anniversary together, she showcased several luxury presents he gave her, including a nearly $6,000 crystal purse, a gold bracelet worth over $5,000 and a cashmere hoodie that retails for more than $3,000. Those anniversary gifts, combined with the Valentine’s roses, paint a picture of a couple whose shared life is filled with extravagant moments that translate seamlessly into content for Bloom’s platforms.

But beyond the price tags and designer labels lies a deeper narrative about how Bloom has positioned herself within the social media landscape. Her content taps into a subculture on TikTok known as RichTok, where influencers showcase wealth, travel and luxury experiences with unabashed enthusiasm. Bloom’s rise in this space has been meteoric: she has amassed millions of followers in a relatively short time and has become one of the most recognizable faces of the movement, combining personal storytelling with aspirational visuals that attract both admiration and critique.

Critics of RichTok often argue that such content can promote materialism or create unrealistic standards of living, especially for younger audiences who might equate value with expensive gifts and glamorous lifestyles. Others, however, see it as simply another form of aspirational content — one that reflects a certain dream or goal rather than a directive for how every viewer should live. Within this context, Bloom’s posts about her Valentine’s roses are part of a broader conversation about the role of influencers in shaping cultural perceptions of success, love and happiness in the digital age.

For her part, Bloom appears to embrace her status and the way she chooses to share her life with the world. Her videos often include moments of genuine joy and affection, and she has repeatedly framed her presence on social media as an extension of her personality and her relationship. The roses, expensive as they are, also underscore a narrative of celebration and romance that resonates with fans who follow her for both the spectacle and the emotional moments she shares.

On Valentine’s Day, when millions of couples exchange cards and chocolates, Bloom’s display of luxury roses became a standout moment, blending tradition with a twist that only a social media influencer with a penchant for over-the-top gifts could deliver. Whether viewers reacted with envy, admiration or amusement, the response highlighted just how much influence such content creators wield in shaping online conversations around holidays, romance and lifestyle expression.

As Bloom continues to document her life online, moments like the Valentine’s roses serve not just as eye-catching visuals but as touchpoints in her ongoing story of love, luxury and personal branding. For her followers, these glimpses into her world offer both inspiration and a form of entertainment that combines the personal with the aspirational, inviting audiences to be part of the journey as it unfolds one lavish gift at a time.