Allison Holker Shares How Influencing Became Her Main Income Source

4 May 2025

Credit: Stefanie Keenan/Getty Images

Allison Holker, acclaimed dancer and widow of beloved entertainer Stephen "tWitch" Boss, has candidly shared her journey of resilience and transformation as she navigates a new chapter in her life. In a recent interview, Holker opened up about how becoming a social media influencer has now become her primary source of income, a path she didn’t anticipate but fully embraces.

Holker, known for her standout performances on So You Think You Can Dance and her energetic appearances with her late husband on The Ellen DeGeneres Show, has always had a strong presence in the entertainment industry. However, following the heartbreaking loss of Boss in December 2022, she found herself at a personal and professional crossroads. With three children to care for and a desire to remain creatively active, Holker turned to digital content creation as a means of expressing herself and sustaining her family.

“Influencing wasn’t something I ever imagined being my full-time job,” Holker admitted. “But life changed, and I had to adapt. It gave me a way to keep going, for my kids, for myself, and for the community we built.”

Now a prominent figure on Instagram and TikTok, Holker uses her platforms to share dance videos, heartfelt messages, beauty tutorials, parenting insights, and moments of joy with her children. Her authenticity and vulnerability have resonated deeply with fans, helping her grow a strong and engaged following. Through partnerships with lifestyle and wellness brands, Holker has built a new livelihood, all while remaining rooted in her passion for performance and connection.

She also sees influencing as a form of healing and empowerment. “Creating content has helped me process grief in a constructive way. It’s more than just brand deals or followers, it’s about storytelling, and showing others that you can move forward with grace, even after the most unimaginable pain,” she said.

Holker continues to honor tWitch’s legacy through her work, often sharing dance content that celebrates their shared love for movement. She says the response from fans has been overwhelmingly supportive and healing.

In many ways, Holker’s story reflects the shifting dynamics of modern careers, where the digital space allows individuals, especially women and mothers, to create flexible, impactful, and profitable careers from their passions.

“I never thought I’d be an influencer,” she reflected, “but I’m proud of the community we’ve built and the opportunities that have come out of sharing our real life. It’s helped me stand on my own while still honoring where I came from.”

As she continues to grow in this new role, Allison Holker remains a symbol of strength, grace, and adaptability, turning pain into purpose and redefining what success can look like in the face of adversity.