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TikTok’s ‘Group 7’ trend turns algorithm experiment into instant in-group identity
22 October 2025 Sophia James' TikTok about group 7 ; Barbara Corcoran shares a TikTok about being in group 7. Credit : Sophia James Music/TikTok; Barbara Corcoran/TikTok On the surface, TikTok’s “Group 7” trend looks like another fleeting internet meme light, cheeky, and fun. But dig a little deeper and you’ll find a clever fusion of self-expression, algorithm strategy and collective identity wrapped in seven numbered videos. What started as a quirky marketing experiment by s
2 days ago4 min read
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